Expanding Universal Analytics into Public Beta

Friday, March 22, 2013 | 8:59 AM

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A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity. 

Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics.


The benefits of using Universal Analytics to businesses are: 
  • Understanding how customers interact with your businesses across many devices and touch-points, 
  • Insights into the performance of your mobile apps
  • Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
  • Improved latency on your site by reducing client-side demands.
Testimonials from the initial beta release
Our initial beta customers using Universal Analytics and are pleased with their results. Rojeh Avanesian, VP of Marketing at PriceGrabber.com reports:

"At PriceGrabber, we know it’s important to understand consumer shopping behavior so we can provide a more customized experience to our users. Google’s Universal Analytics will solve this problem for us and many sites that are facing this challenge and help us serve our users better by providing them with more relevant content and shopping results. We can use Google Analytics metrics to segment our users in a way that improves and simplifies the shopping experience for consumers. That’s what we strive for at PriceGrabber, to make shopping and saving money as easy as possible."


How to get started using Universal Analytics
If you’re new to Google Analytics, you can choose Universal Analytics when you setup your account. Already using Google Analytics? Create a new web property in your Google Analytics account to set up Universal Analytics and explore the new features. 

Here’s what you’ll see when you create a new web property. Select the Universal Analytics column to get the new analytics.js code snippet you can implement on your website:


You can implement Universal Analytics with the new analytics.js JavaScript for websites, our iOS and Android SDKs for apps, and the new Measurement Protocol for all other platforms. 

Find more details on how to set up using our help center or developer guide. (Migration guides for properties using ga.js coming soon. Until then, set up a new property in your account for Universal Analytics).

To tag in the most flexible way possible, you can also take advantage of the Universal Analytics template available in Google Tag Manager, which allows you to make additional changes and enable new features to your analytics setup without changing the hard-coded tags on your website. Learn more about how to implement Universal Analytics through Google Tag Manager

For more information on Universal Analytics, visit our help center and developer guides

Happy analyzing - in the new and innovative ways you can with Universal Analytics!

Posted by JiaJing Wang, Product Manager, Google Analytics